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Senior Scientific Strategic Planner



Business Type: Advertising Agency
Job Type: Media and Communications
Job Level: Experienced (non manager)
Position: Full Time
Salary: £70K - £100K
Location: London
Reference: 32106
Job Details:

If you are a senior scientific strategist withsignificant experience across med-ed and commercial strategy in a healthcarecommunications agency, this is the call to make.

You need to have a science background in order to take thelead on branding, marketing and overall communications strategy forpharmaceutical business across the globe, working with cross functional teams.Acting as senior counsel for internal agency and external client teams, you’llwork with a small team of strategic planners as well as advising the wideragency (including creative teams) on strategy. This is a new hire as a resultof the agency having won a huge piece of US and global business in oncologyCar-T cell therapy.

The breadth of the work in CAR-T is huge, from classical positioning andmessaging, crafting launch strategy for lots of new indications and designingcustomer experience through t looking at ways of engaging customers in a verycomplicated manufacturing process and building omni-channel marketing andcommunications strategy.

 

Essential skills for the senior strategic plannerinclude:- 

  • Experience of planning at a similar commercial level and the confidence to lead this offering
  • Experience of senior stakeholder management and senior client management – the ability to command a room
  • A scientific background and comprehensive understanding of the healthcare sector – including global and US clients
  • Understanding of regulatory codes of conduct and practice constraints for pharma
  • Able to undertake and direct qualitative market research and analysis to derive strong insights and opportunities
  • Confident in running workshops with clients, patients or healthcare professionals to explore a range of issues from marketplace understanding to strategic development and creative input
  • Ability to work directly with clients to identify underlying strategic needs and develop commercially relevant strategies
  • Having a ‘presence’ which is used to present ideas and strategy convincingly to internal and external audiences.



Media Contacts Posted by:: Media Contacts (View all our vacancies)
Unless otherwise stated, if applying for a job, you must ensure that you are already authorised to work in the country in which the job is based
Posted: 12/10/2020 | NPJ Ref: 259455 | NPJ Original URL
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