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Senior Copywriter - Clinical Trials Communications - Windsor - Langland

Business Type: Medical Communications Agency
Job Type: Medical Writing and Editorial
Job Level: Experienced (non manager)
Position: Full Time
Location: Berkshire
Reference: sen-copy-clin-trials
Job Details:
Welcome to Langland. A health communications agency that helps people, brands and businesses think further.

Four disciplines in one

We believe in the power of different perspectives. It’s why we have brought together four key health disciplines – Clinical Trial Experience, Medical Strategy & Education, PR & Policy and Advertising. This close collaboration allows our clients have the very best minds in health caring for the most important parts of their business.

Why think further?

When you’re open to other people’s ideas, you find answers you wouldn’t expect. Our vast experience allows us to pull in the right people at the right moment. It’s why at times we may partner with medics, artists, marketeers or policymakers to help you get the best results.

A passion for craft

Having expert thinking is only part of our story. Our disciplines are centred around the three essential crafts of science, strategy and creativity to ensure excellence in everything we make.

Job Description

Your words tell the stories that make healthcare brands famous. Whatever the subject matter or media channel, your writing cuts through the noise to engage in a simple, surprising and empathetic way, bringing commercial success to our clients and the agency. As an experienced Creative, you are able to work with minimal supervision, taking responsibility for leading the creative process from start to finish. 

Key responsibilities:
  •  Work in partnership with an Art Director to create innovative, channel-neutral ideas that answer the client''s brief 
  •  Prepare copy platforms, draft outlines, and final copy for off and online content, accompanied by mandated supporting material or documentation 
  •  Work with the Production team to identify and engage with the best external suppliers to execute the work in line with the agreed budget and timeline 
  •  Direct the execution of the creative work, supervising the work of creative partners 
  •  Work with Account handlers and Medical Writers/Medical Editors, as appropriate, on the brand planning process to formulate idea briefs, conducting field or desk research to validate and / or challenge the brief as appropriate 
  •  Sign off work at all stages of development
  •  Brief projects or tasks into to other writers and editors as necessary, maintaining close contact with ongoing work to ensure consistency of tone, messaging and referencing 
  •  Supply marked-up supporting references (when needed) to substantiate claims made in the copy for approval by clients
  •  Provide perspective and input for less experienced copywriters 
  •  Demonstrate a good understanding of clients'' business needs so that you can propose appropriate creative solutions 
  •  In client meetings, take ownership of all written elements, confidently participating in discussions relating to creative work
  •  Work with cross-functional agency teams to develop the creative content of proposals and pitches, taking a lead role in the development and delivery of the creative content 
  •  Whenever opportunities arise, engage with clients to maximise selling opportunities, championing the Langland brand at all times 
  •  Seek to identify and progress creative opportunities to grow client and agency business 
  •  Proven copywriting experience within a health-related field
  •  Understanding of how to read and interpret clinical trial data is desirable
  •  Knowledge and appreciation of ethically accepted vocabulary, phrases and messaging in the health industry
  •  Ability to communicate ideas at a conceptual level through roughs and layouts 
  •  Broad knowledge of the various media channels available to formulate the marcoms mix, including but not limited to press advertising, direct marketing, radio, TV and digital 
  •  An appreciation of writing for digital media (SEO; delivering a story effectively through digital media, etc.) 

Posted: 01/12/2021 | NPJ Ref: 292211 | NPJ Original URL
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