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Principal Medical Copywriter - Advertising - London - Langland



Business Type: Medical Communications Agency
Job Type: Medical Writing and Editorial
Job Level: Experienced (non manager)
Position: Full Time
Location: London
Reference: prin-med-copywri
Job Details:
Welcome to Langland. A health communications agency that helps people, brands and businesses think further.

Four disciplines in one

We believe in the power of different perspectives. It’s why we have brought together four key health disciplines – Clinical Trial Experience, Medical Strategy & Education, PR & Policy and Advertising. This close collaboration allows our clients have the very best minds in health caring for the most important parts of their business.

Why think further?

When you remain open to working with others, you find answers you wouldn’t expect. Our vast experience allows us to pull-in the right people at the right moment. It’s why at times we may partner with medics, artists, marketers or policymakers to help you get the best results.

A passion for craft

Having expert thinking is only part of our story. Our disciplines are centred around the three essential crafts of science, strategy and creativity to ensure excellence in everything we make.

Job Description

This is an excellent opportunity for either an experienced Principal Medical Copywriter/ Copy Lead looking to further their experience at this level in a new environment, or alternatively, a Senior Medical Copywriter looking to step up.

In this role you are seen as a senior figure within the creative department, the copywriting team and on client accounts. You will be responsible for medical copywriting and translating scientific language into compelling, emotive copy for a range of medical audiences, whilst also having leadership duties.

Key responsibilities:
  •  Comfortably writing persuasive copy of all lengths for multiple formats and channels
  •  Guiding channel-, message- and tone-appropriate copy for all audiences and media types
  •  Interpreting scientific data relating to a product and translating this information into compelling promotional stories
  •  Working closely with account leads and taking responsibility for medical accuracy and quality of written communications for key accounts
  •  Maintaining suitable quality control levels within the team and wider agency
  •  Working closely with other senior creative colleagues to inform development of relevant creative themes, ensuring medical and creative alignment, and helping uphold creative standards amongst medical copywriters
  •  Providing scientific and strategic counsel to clients and internal teams regarding complex narratives and portfolio messaging development 
  •  Providing effective primary people management for direct reports and mentoring other members of the medical copywriting team; identifying training and development needs
  •  Actively undertaking involvement in resource management, training and recruitment
  •  Proactively making recommendations for driving organic growth; leading scientific aspects of pitch development, strategic thinking and delivery
  •  Identifying potential threats to successful delivery and challenging the client approach appropriately
Qualifications
  •  Proven experience in medical copywriting to a senior level demonstrating:
  •  - overarching scientific and content leadership for multiple accounts
  •  - responsibility for maintaining high scientific and copywriting standards
  •  - development of junior & mid-level writing talent
  •  A solid scientific background (you should hold at least a Bachelor’s degree in the life sciences)
  •  Expertise in healthcare advertising and a thorough understanding of industry regulations
  •  Experience line managing and mentoring juniors is highly desirable
  •  Confidence when communicating with medics and presenting to clients
  •  Capable of helping medical copywriters develop their craft to deliver materials of exceptional quality



Posted: 26/10/2021 | NPJ Ref: 287207 | NPJ Original URL
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